Home / Leadership / The Importance of Creating a Vision

Leadership and vision are two words that are very closely associated; it’s almost the case that you can’t have a leader without a vision and you can’t have a vision without a leader. On a large number of the ‘top traits of successful leaders’ lists, the ability to create a vision is a standard addition, alongside other key traits, like teamwork and communication.
Successful organisations the world over often attribute their success to the fulfilment of a clear vision, which is established by the company leader. A very similar practice is seen in many high-performing schools across the UK; the education leaders set and achieve smaller goals based on a main vision.
The practice of establishing a vision is present in all forms of leadership, but just how important is a vision to the achievement of success?

What Is A Vision?

A vision can take on a number of forms, but it’s almost always an image of a better or brighter future. Established from one idea or an accumulation of ideas, visions are big and designed to make others think big when considering the future and what can be achieved.

It’s often the case that visions are created from shared beliefs that are developed into a singular image that can be easily communicated. For a vision to be successful it has to inspire motivation and be communicated carefully by a leader so that all parties understand its value.

Why Do Leaders Create Visions?

One reason to create a vision is to establish a shared understanding of a single goal; if a school encounters a problem, loses direction, or performance starts to drop, then the vision can be returned to in order to restore belief in improvement and achievement.
For many leaders, a vision gives a feeling of purpose and direction; it acts as an idea to keep coming back to when planning goals for what they want to see achieved. As a focus point for achievement, a vision can restore drive and motivation in the face of challenges, make groups feel involved in a goal, and help to make improvement consistent towards one main idea.
Strategy is also an important aspect of vision creation, just as it’s a great benefit of having a vision. Visions can be created to form the main strategy for a better future; having this strategy in place can provide clarity when problems arise, helping leaders to develop resilience and keep striving to develop in order to achieve their vision.

 

A vision can seem like a great thing, too big to be achievable and with goals that always feel out of reach. However, having a vision provides a feeling of purpose, value, and direction, it’s a great idea that a great leader will ensure everyone is motivated towards realising.
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